EXPERIENCE

Business Insider, Insider Reviews

Deputy Editor, May 2021 – June 2025

• Supervised tech, health and fitness, style and beauty, and travel verticals for Business Insider’s editorial commerce division, with focus on product reviews, buying guides, reference (how-to) articles, gift guides, and shopping advice. Managed one to eight full-time employees, as well as freelance reporters and editorial interns.
• Developed and executed strategy as part of leadership team around major tentpole events such as Amazon Prime Day and Black Friday, including pre-event preparation and as shift-lead editor.
• Edited 20-25 stories per week, including proofing and rewriting, and wrote 3-5 stories per week. 
• Managed and edited Insider Reviews homepage daily, including story and headline curation.
• Collaborated with business stakeholders and search strategy team to grow affiliate revenue.
• Used data analytics tools, such as Google Analytics, Ahrefs, Semrush, Affilimate, and Keyword Tool, to optimize search strategy and ideate new coverage areas.
• Guided editors and reporters in producing impactful stories with subject-matter authority and sound testing methodology. Created training articles and templates on editorial, design, photo, and SEO.
• Used project management tools for planning and story trafficking, including Trello and Airtable.
• Took original photography to accompany stories.

Senior Editor, January 2020 – May 2021

• Oversaw product buying guides, product reviews, and reference articles, spanning multiple categories including tech, style and beauty, travel, and health and fitness.
  • Collaborated with four vertical editors in maintaining 250 top-performing buying guides as well as developing new guides. 
  • Supervised 12 full-time editors and writers, in addition to large teams of interns and freelancers.
  • Responsible for editing, writing, strategy, and planning.
  • Used data analytics tools for story optimization. 
  • Collaborated with business team on commerce/affiliate opportunities.

Guides Editor, March 2019 – January 2020

• Responsible for maintaining a massive and growing library of buying guides spanning multiple categories, including tech, home and kitchen, style and beauty, health and fitness, parenting, pets, and more.
  • Updated buying guides to maintain ranking and searchability, including testing new products and improving story formatting for readability.
  • Managed assistant editor and freelance writers, including editing and proofing of stories.
  • Created new buying guides based on readers’ search interests and years of experience in product reviews.

Digital Trends

Senior Editor, May 2018 – March 2019

• Editorial and managerial duties include: Developing long-form feature content; daily curation of website’s front page; supervising New York-based staff and overseeing mobile, photography, and travel sections; creating and updating product buying guides, product reviews, and “how-to” guides; liaising with marketing and affiliate divisions on editorial strategy; and making on-air appearances in television and radio. 
• Collaborated with SEO team on implementing on-page/off-page optimization and traffic growth.

Section Editor, November 2012 – May 2018

• As section editor, focused on digital cameras and digital imaging, travel, and social media content.
  • Responsibilities include story development, writing, editing, and fact-checking
  • Managed team of freelance writers.
• Additional responsibilities include strategizing with SEO team to analyze and increase traffic, managing editorial calendar and freelance contributors, and representing editor-in-chief in various capacities.

Canon U.S.A.

Editorial Specialist, February 2010 – November 2012

• Supervised production of two quarterly print magazines and one weekly web-based employee newsletter. Duties include managing workflow, redesigning content and layout, writing and editing, implementing journalistic standards and practices, and producing layouts.
• Collaborated with other company departments on writing, editing, proofreading, and graphic design projects. Contributing member of a team currently developing a high-profile new business.
• Worked with public relations department to sharpen press releases, improve media relations, and generate strategies. 
• Trained junior-level PR associates on writing and editing press releases.

Additional work history is available upon request.

EDUCATION

University of San Francisco, August 1996 – May 2000

• BA Communication (print journalism)
• Minor German studies